In this blog , I would like to talk about cross-cultural communication from reading the business article.In my
opinion I think, cross-cultural communication endeavours to bring
together such relatively unrelated areas as cultural anthropology and
established areas of communication. Its core is to establish and understand how
people from different cultures communicate with each other. Its charge is to
also produce some guidelines with which people from different cultures can
better communicate with each other.
Cross-cultural communication, as in many scholarly
fields, is a combination of many other fields. These fields include
anthropology, cultural studies, psychology and communication. The field has
also moved both toward the treatment of interethnic relations, and toward the
study of communication strategies used by co-cultural populations, i.e.,
communication strategies used to deal with majority or mainstream populations.
The study of languages other than one’s own can
not only serve to help us understand what we as human beings have in common,
but also assist us in understanding the diversity which underlies not only our
languages, but also our ways of constructing and organizing knowledge, and the
many different realities in which we all live and interact. Such understanding
has profound implications with respect to developing a critical awareness of
social relationships. Understanding social relationships and the way other
cultures work is the groundwork of successful globalization business efforts.
Language socialization can be broadly defined as
“an investigation of how language both presupposes and creates a new, social relations
in cultural context”. It is imperative that the speaker understands the grammar
of a language, as well as how elements of language are socially situated in
order to reach communicative competence. Human experience is culturally
relevant, so elements of language are also culturally relevant. One must
carefully consider semiotics and the evaluation of sign systems to compare
cross-cultural norms of communication. There are several potential problems
that come with language socialization, however. Sometimes people can
over-generalize or label cultures with stereotypical and subjective
characterizations. Another primary concern with documenting alternative
cultural norms revolves around the fact that no social actor uses language in
ways that perfectly match normative characterizations. A methodology for
investigating how an individual uses language and other semiotic activity to
create and use new models of conduct and how this varies from the cultural norm
should be incorporated into the study of language socialization.
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